ABOUT US
Our core mission is to provide aspiring creators with the information they need to get the gear their idols use. We believe that everyone should have the opportunity to create high-quality content, and that starts with knowing what tools the pros rely on.
We believe great content should be accessible, and understanding the tools of the trade is the first step. Though the setups may seem 𝐔𝐧𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞, our goal is to show you the path, the alternatives, and the specific pieces of equipment that define professional-grade content today.
The Team
Our team is a carefully curated blend of caffeine-fueled developers, meme-loving researchers, and one very talented office plant named Fred. We work tirelessly to bring you the best gear info, powered by pizza and the sheer terror of deadlines. Fred mostly just photosynthesizes.
Our Values
Authenticity
We only list gear that is verifiably used by the creators. No sponsored fluff, just the real deal.
Clarity
Simple, easy-to-navigate lists. We cut through the jargon to give you the facts.
Community
Built for creators, by creators. We're passionate about helping the community grow and thrive.